No matter how many years we celebrate, I’ll never stop being thankful that we get to have another. After seven years of personellelimo, I can’t believe how much I’ve learned and how much we’ve grown - in every way imaginable. Not only am I so grateful for a strong and loyal following of customers from our community and beyond, I’m so grateful to have found a team that works super hard and continues to trust me year after year. Long gone are the days of just me and my dog in a tiny store dreaming of what the future could hold, we’re here and I’m so damn proud.

We crammed a lot of amazing things into one very quick year. We went back to the desert to party at our Prism Desert House Festival Pop-Up, shot a dreamy lookbook at Palo Verde Ranch in Joshua Tree, and celebrated our first anniversary at our Costa Mesa boutique. We launched another cool collab with the artists of LOREM, built an entirely new website, expanded our team, and had more markets, parties and in-store events than we can count. We most recently celebrated our first Los Angeles pop-up at Platform with a private preview party and weekend long opening event. 

Reflecting on all this good almost makes what’s happening now so much harder. After all these years, it seems like we had hit our stride, working seamlessly as a team to grow and expand this business. To be hit like this hurts so badly. And we’re hurting not just for us, but for everyone this will impact. Friends and neighbors losing their jobs, small brands who rely on wholesale accounts who might not be able to sustain themselves, local businesses we love shutting their doors unsure if they’ll ever reopen, and our employees that have no hours to work. There’s no way around it - this sucks. But it’s not forever, and we will survive. 

I’m more determined than ever to sustain and grow this business. We’ll be here with arms wide open for our customers once normal life resumes. We will be a happy and inspiring place to visit and we’ll keep working for the good of our community - the one that has always had our back, especially now. You are what keep me going. You are what gives me a fire to succeed. You are my driving force. Sending you all health and love during this time, and always.

Dayna Mance
Founder, personellelimo