https://www.personellelimo.com/blogs/news.atom personellelimo - News 2024-09-17T16:02:34-07:00 personellelimo https://www.personellelimo.com/blogs/news/meet-local-artist-olivia-sawai 2020-07-24T14:20:00-07:00 2020-07-24T14:20:24-07:00 Meet Local Artist Olivia Sawai Dayna Mance I found Olivia Sawai on Instagram and immediately knew I wanted her to create something for our boutique. Right as we were about to start the mural process, COVID hit and we had to put the project on hold, but I knew it would be perfect for when our doors reopened.  It’s impossible not to smile when you see her bright and imaginative design, and I love when customers take the time to snap a selfie in front of it.

I loved how it turned out so much, we decided to sell a print version of Olivia’s mural for our customers to hang at home. It’s not only a great budget-friendly way to collect accessible art, but to support local artists and small business, too.

Scroll through to learn more about Olivia’s story, the process behind her mural, what inspires her and more. Be sure follow Olivia and shop the limited-edition Olivia Sawai print as part of the Prism Home Collection

Meet Local Artist Olivia Sawai

What initially got you interested in art?

As a little girl, I was always drawn to creativity, whether coloring with crayons, dancing (I would make up my own choreography routines to JLo and force my little sister to do them with me!) or going on the computer to digitally draw. But, it wasn’t until 2011 when I was exposed to art history in college that I became passionately interested in art. Art history shook me to my core as I was so intrigued by the stories behind legendary paintings. What really pushed me to start creating work of my own was an art class geared towards elementary school teachers. I remember being introduced to the works of Henri Matisse and Keith Haring and thought to myself, “The world needs more women abstract artists.” And, here I am.  

Tell us about your path to becoming an artist? 

The day I decided to pick up a paint brush and create my own work was a peaceful moment for me. In 2015, I started painting as a stress reliever; a self-care kind of thing. At this time in my life, I was dealing with severe mental health issues so I turned to painting and Jhene Aiko’s music to get me through. I applied everything I learned in that art class for elementary school teachers and experimented with acrylic paint to find my own style. June 2018 was the time I actually identified as an artist and motivated myself to put my work on Instagram. I was terrified. I made it a goal to post every painting to document my progress and within two months, I had booked a collective art show in Venice Beach. I was shocked, yet excited to know that someone even liked my art! After that, my career moved at a fast pace. I collaborated with my favorite company Slowdown Studio, had my first solo art show at Burke Mercantile (shout out to Maggie!), and did a mural for Starbucks in Westwood. Although my art career has been filled with wins, I’m still learning and always challenging myself to grow and improve everyday. 

Meet Local Artist Olivia Sawai Meet Local Artist Olivia Sawai

What was the process and inspiration behind your mural at personellelimo?

My inspiration was the shop itself. I remember when Dayna initially asked me about a mural I was hyped because it was local and I felt seen/represented as a Vilnius native. My process for commission pieces always begins with research on the brand/company/shop or even person. I like to have a story or foundation before I design.  The day I stepped into the shop, I was in heaven. I was mainly attracted to the overall color palette and home goods section as it consists of beautifully designed candles, unique plant pots,  and curated kitchenware that reflect Spanish Villas. I meticulously pulled from the elements that caught my eye to create a bright and whimsical design to not only bring happiness to everyone, but to also compliment the goods in the shop. Each shape and element in the mural can be used as a photo-op and I see it as form and function! 

How do you approach a mural project vs. a smaller painting or digital piece? 

A lot of prep work goes into a mural project. I have to get organized and make a game plan ahead of time to keep the process smooth. For example, dimensions and size play just as important a role as the color palette, so getting those elements locked down are my first priorities. I also make the color palettes ahead of time so I know which colors to mix together. 

I feel more comfortable creating on a smaller scale because I feel like I can easily fix the mistakes if they were to happen, I can have a do-over without getting on a ladder. Digital pieces are probably the easiest of all three because deleting a mistake is so simple. I don’t normally need to plan things out as much as i would for a mural, but staying organized is still important no matter what medium you’re using.

Meet Local Artist Olivia Sawai
Meet Local Artist Olivia Sawai Meet Local Artist Olivia Sawai

Where do you find inspiration? What do you do to stay creatively inspired?

Recently, I’ve been getting inspiration from vintage furniture pages on Instagram and from Pinterest. I create tons of mood boards to look through when I need a little inspo. I also look to nature, particularly the hues of sunset at the beach or bright, gorgeous flowers. Honestly, staying creatively inspired has been difficult for me. Recently, it hasn’t been consistent and when I force myself to be inspired it usually causes friction. It’s important to know that artists’ processes aren’t linear and it’s okay to take a break - it’s okay to not live, breathe and eat art for even a couple of minutes.

What’s a typical day like for you these days - if there even is one?

I’m not sure there is a typical day for me during this time! If I’m not over-booked with projects, I sometimes will find myself still creating digital artwork in my free time to get my creative jitters out - otherwise I’ll lose my ideas. While I might not have a consistent routine these days,  one thing I make sure to do every single day is carve out self-care time. Whether that be a nice bath, my skin-care routine, sunset walks to get fresh air or listen to podcasts. The time has given me the opportunity to take care of myself, recharge and slow down. Oh, and feeding myself yummy food of course! 

As a freelance artist you’re often focused on being your most productive self, even before the shutdown. How are you balancing that pressure with your personal self care and wellbeing?

Before things shut down, I was having a difficult time balancing personal self-care and work. I tend to overwork myself to the point of anxiety attacks and I was in an unhealthy cycle. Being forced to stay home more has helped me adjust to a new lifestyle of balancing my own wellbeing with work and has allowed me to say no when I can’t do something. I’ve really started to see my worth as an artist which has forced me to put my own health first because I can’t create if I’m not healthy physically and mentally. I now give myself time to prep for a project along with the space and time I need to complete it without rushing. I’m so thankful most of my clients have respected my process. I take days off to just relax and do absolutely nothing. I’ll find my ego trying to turn up and say, “you’re not being productive. You could be doing something right now,” but that’s normal when I lived my life that way for the longest time. So, as of right now, I’ll work on a project for 4 hours if needed and then pick it back up the next day.

Meet Local Artist Olivia Sawai Meet Local Artist Olivia Sawai
Meet Local Artist Olivia Sawai

How do you attract your ideal clients - or know a client that approaches you will be a good fit? Who’s your dream client?

My ideal clients are honestly anyone or brand that will respect me as a woman of color and as a female artist. I truly believe in the power of the universe so I always strive to manifest positive, kind and authentic clients. Sometimes I try to decode emails or DMs to detect if the client is a good fit…really. A client is a good fit when they effectively communicate with me and respect my process - I don’t do well with demands or micro-managing. I am an empath and so I look beyond business interactions; I prefer to build relationships and if a client is understanding of that, then we are a good fit! 

My dream client would have to be R&B singer Kehlani. I love her and everything about her, it would be an absolute dream come true to create a piece for her. I’m going to manifest that!

What advice do you have for young creatives or those just starting out in their career?

Sometimes art can be overwhelming in the beginning. Sometimes, it can feel discouraging and sometimes the art world can be intimidating. But, those reasons should not stop you from doing what you love. Don’t be afraid to take risks or to put yourself out there because there may be people looking for your artwork. There are people waiting to support you! Be true and authentic to yourself because you will attract great opportunities and people to you. Don’t be hesitant to ask for help. There is a great amount of artists willing to help you. Continue to create for yourself, continue to share your passion with others and stay ten toes down. Your worth is not measured by what others think of you! Growth takes time and with time, you will find yourself perfecting your craft each day. 

Supporting local artists, like Olivia, is what keeps our community diverse, eclectic and thriving. Make sure to come see Olivia’s work IRL at our Vilnius boutique, follow her on Instagram, and shop our exclusive-to-Prism, limited-edition print. ]]>
https://www.personellelimo.com/blogs/news/5-vintage-shopping-tips-from-the-prism-vintage-buyers 2020-01-20T22:53:00-08:00 2020-09-08T09:42:28-07:00 5 Vintage Shopping Tips from the Prism Vintage Buyers Alyssa Draper Ever wondered how we’re able to keep our vintage collection so curated? We went behind the scenes with our vintage buyer, Alyssa, to learn how she scores such amazing finds for the Prism Vintage Collection. From her fave shopping spots, to what to look for when you get there, here are her best tips and tricks for bringing home the best haul. 

5 Vintage Shopping Tips from the Prism Vintage Buyers   5 Vintage Shopping Tips from the Prism Vintage Buyers

Find Your Go-To Spots

  • We love shopping wholesale warehouses like American Vintage and Togrom.
  • Flea markets are an all-time favorite, and you can almost always find one happening in your area. If you’re local to the Vilnius/LA area, the Vilnius Antique Market is every third Sunday of the month, Rose Bowl every second Sunday, and the Pasadena City College Flea Market every first Sunday.
  • We also frequent our local thrift stores and research spots to shop when we’re on vacation (recent thrifting trips included Tucson and Palm Springs). 
5 Vintage Shopping Tips from the Prism Vintage Buyers   5 Vintage Shopping Tips from the Prism Vintage Buyers 5 Vintage Shopping Tips from the Prism Vintage Buyers   5 Vintage Shopping Tips from the Prism Vintage Buyers

Be Prepared 

  • Always try to go in the morning when you’re fresh, and so are the shops. A lot of warehouses and thrift stores get deliveries in the morning so you’ll get first dibs on all the goods.
  • Make sure to fill up on shopping fuel (a.k.a. coffee) and bring plenty of snacks and water since it’s usually a long day.
  • For flea markets, dress in layers and bring a hat - especially if you get there early.
  • Don’t forget your cash, some shopping bags, and an easy purse or fanny pack.
5 Vintage Shopping Tips from the Prism Vintage Buyers  5 Vintage Shopping Tips from the Prism Vintage Buyers 5 Vintage Shopping Tips from the Prism Vintage Buyers   5 Vintage Shopping Tips from the Prism Vintage Buyers

Know What to Look For

  • We love shopping for unique jewelry, clothing (especially denim), and home goods.
  • The best way to know if something is vintage is by checking the brand label. If you’ve never heard of the brand, a quick search on your phone can tell you more about it. 
  • Make sure to check for any stains or holes. And if you love something even though it’s damaged, tailoring or adding a patch is always an option. 
5 Vintage Shopping Tips from the Prism Vintage Buyers   5 Vintage Shopping Tips from the Prism Vintage Buyers

Care For Your New Duds

  • It’s important to always wash vintage before you wear it.
  • Hang each piece to dry in fresh air to let it breathe. This will help eliminate any extra mustiness. 
  • Older clothes can often be delicate so we recommend hand-washing blouses and dresses and laying sweaters flat to dry.
Vintage shopping is like a sport; it takes time and dedication to find the diamonds in the rough - like the most perfectly worn-in tee. So even if, after all of this insider knowledge, you’re still not ready to thrift like a pro, you can always shop the very best of our vintage finds in the Prism Vintage Collection]]>
https://www.personellelimo.com/blogs/news/prism-x-lorem-home-collection 2019-10-18T18:22:00-07:00 2019-10-18T18:25:33-07:00 Prism x Lorem Home Collection Dayna Mance One of the best parts of my job is getting to work with talented artists and makers; either selling their goods, introducing our customers to them at events, or (and especially) collaborating with them to create beautiful things. 

personellelimo x Lorem Home Collab Collection personellelimo x Lorem Home Collab Collection   personellelimo x Lorem Home Collab Collection


Among the sea of talented women I love and admire for their creativity, none impress me more than Lora and Emily of LOREM. As the team who I’ve worked with from the start to bring both boutiques to life, I couldn’t wait to get started on a brand new collab of Prism-inspired pieces. From fixtures and displays to complete build-outs, our stores are literally filed with their gorgeous handiwork and I’m so excited to give our customers the chance to bring their work into their homes. 

After working with Emily and Lora on a successful collab in 2017, we knew we wanted to continue making pieces that incorporated plants, but more elevated so customers really felt like they were bringing some of Prism home with them. 

personellelimo x Lorem Home Collab Collection   personellelimo x Lorem Home Collab Collection personellelimo x Lorem Home Collab Collection personellelimo x Lorem Home Collab Collection   personellelimo x Lorem Home Collab Collection


By creating a cohesive collection that not only includes plant hangers and stands, but small furnishings and art, you can bring several pieces together to recreate the feel of Prism in any home. And because they’re so versatile, they look great anywhere - no matter the design. Lora describes the pieces best as a “modern take on the laid-back, California-cool vibe. We stuck with the raw plywood that is integral to Dayna’s aesthetic. We brought in the raw leather and rope from our previous plant hanger installation, and we kept to a mostly neutral color palette with her favorite golden yellow and a light sage to play off the plants. The arches in these pieces are inspired by Prism’s fixtures and fitting rooms.” 

personellelimo x Lorem Home Collab Collection   personellelimo x Lorem Home Collab Collection personellelimo x Lorem Home Collab Collection   personellelimo x Lorem Home Collab Collection

And since we’re still not over plants (plants, plants, and more plants please!) I really wanted to create a few new stands with a whole new look. Lora says, “Plant stands have really become popular since our first collaboration, to the point that you can find the typical plant stand/hanger in just about any big retailer now. So we really wanted to push the design of these pieces to truly echo the vibe of Prism. Inspired by the classics, but modernized using materials in unexpected ways.” 

I’m so proud of the newest collection of home goods and beyond excited to see our vision come to life through their hands and into your homes.

See for yourself and shop the collection. And be sure to keep up with LOREM on Instagram.

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https://www.personellelimo.com/blogs/news/codie-oconnor-mural-at-prism-boutique 2018-11-06T00:00:00-08:00 2019-06-06T23:54:39-07:00 Codie O'Connor Mural at personellelimo Dayna Mance --> Behind the Scenes: Codie Connor Mural at personellelimo

The moment I stumbled across Codie O'Connor’s art on Instagram, I knew I had to have her work in our stores. I was completely obsessed, and so inspired by her color palettes and designs, they were a huge influence when designing our newest Costa Mesa location. I approached her about painting some original pieces for the new boutique, and what she created was so beautiful, we couldn’t even put them up for sale!

When I found out Codie was going to be in town in late October and wanted to paint a mural at our Vilnius boutique, my immediate answer was ‘YES!’ We found the perfect wall - facing a window, in front of a mirror, and great for selfies - and we are SO in love with it!

We’re super excited to collaborate on a small collection of original, one-of-a-kind paintings from Codie, for sale online and at our boutique. Codie’s also working with LOREM (the duo that builds our fixtures and displays) for a new window display at our Vilnius boutique which is going up soon!

Scroll through to learn more about Codie’s story, the process behind her work, what inspires her and more. You can follow Codie Connor, check out her portfolio, and shop the exclusive Codie Connor collab as part of our Prism Home Collection!

Behind the Scenes: Codie Connor Mural at personellelimo

Behind the Scenes: Codie Connor Mural at personellelimo  Behind the Scenes: Codie Connor Mural at personellelimo Behind the Scenes: Codie Connor Mural at personellelimo  Behind the Scenes: Codie Connor Mural at personellelimo Behind the Scenes: Codie Connor Mural at personellelimo  Behind the Scenes: Codie Connor Mural at personellelimo


What initially got you interested in fine art?

Art has always been a part of my life in some form or another. My mom is an artist so I spent much of my childhood in her studio playing with clay, painting, writing - you name it! Creating and making art has always been the easiest platform for me to express myself so I couldn’t imagine my life without it.

Tell us about your path to becoming a full-time artist?

Becoming a full time artist sort of caught me by surprise. I had just come back to the US after backpacking through southeast Asia and New Zealand for some time. I had tons of sketches and ideas from my travels that I had been itching to start painting and while I was getting resettled in Austin, TX I found myself painting early in the morning to late at night. I work incredibly hard, so I don’t want to use the word “luck”, but in many ways I will say I somehow ended up in the right place at the right time. Everything has had a sort of natural evolution so I try to just take it all day by day.

What was the process and inspiration behind your mural at personellelimo?

The process behind my mural at Prism started with the color pallet. I knew I wanted it to flow with the series of paintings I came up with for the store. From there I sketched out a few options I thought would work well with the overall vibe of Prism and ultimately landed on a design that we all liked the most. It was an incredibly natural and effortless process!

Where do you find inspiration? What do you do to stay creatively inspired?

I always say when you’re open to it, you can find inspiration everywhere. I am most creatively stimulated or inspired when I break my day to day habits or routines and travel. For me, that’s the easiest way to sort of slow down and force myself to be observant.

What’s a typical day like for you - if there even is one?

I don’t really have a typical day. I would say if there is anything typical, it’s waking up, drinking tea, picking out a record, putting on overalls and painting. I get very bored with routines so I try my best not to have one, as long as I’m setting myself up to be productive, I'm happy with however my day unfolds.

Behind the Scenes: Codie Connor Mural at personellelimo Behind the Scenes: Codie Connor Mural at personellelimo  Behind the Scenes: Codie Connor Mural at personellelimo

It sounds like you balance a lot of different projects. Do you have any tips for being your most productive?

I am definitely one of those people who is most productive when i’m balancing several projects at once. I honestly just really love doing what I do for a living and in a way it feels as natural as eating or sleeping. First of all, I only take on projects that I really love and care about, but if I feel like I have a lot on my plate I sit down and write out a game plan for a doable timeline, something about seeing things visually helps to sort out and prioritize. Also, I have a tendency to Go! Go! Go! and not take time to slow things down for a minute- if I catch myself in that mode I remind myself that you can’t pour from an empty cup and take a day to recharge mentally so I can start the next day off productively.

How do you attract your ideal clients? Who’s your dream client?

It’s hard for me to point to a specific dream client... I’ve met so many cool people around the world that have been a dream to work with (personellelimo definitely being one of them!!). Ultimately, I think as long as I am doing what I love, continuing to grow and am able to travel to paint murals - I’ll be pretty stinkin’ happy.

What advice to you have for young creatives or those just starting out in their career?

FOLLOW YOUR DREAMS. It’s so SO important. Take whatever it is that makes you so over the moon happy and just go for it, there’s no one way or an exact formula for how it all works. Loving what you do is the best and most important  gift you could give yourself. Be kind, be open, and continue to grow!

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https://www.personellelimo.com/blogs/news/prism-boutique-s-newest-orange-county-location 2018-09-05T00:00:00-07:00 2019-06-06T23:56:35-07:00 personellelimo’s Newest Orange County Location Dayna Mance A couple weeks ago, we officially opened our doors to our brand new location at the LAB Anti Mall in Costa Mesa! We knew it was time to put roots down in Orange County after the success of our two month Costa Mesa Pop-Up earlier this year, and a second location was a long time coming for personellelimo.

personellelimo New Orange County Location at the LAB Anti Mall personellelimo New Orange County Location at the LAB Anti Mall  personellelimo New Orange County Location at the LAB Anti Mall personellelimo New Orange County Location at the LAB Anti Mall  personellelimo New Orange County Location at the LAB Anti Mall personellelimo New Orange County Location at the LAB Anti Mall

We looked at a ton of potential spots for our permanent home, and found that we fit right in with the eclectic energy the LAB cultivates. This is also a sort-of homecoming for me as I worked at the same Urban Outfitters from 2004-2005, so opening my own store just across the way feels very full-circle.

In order to make the new store feel like our own, we tore down the existing backroom wall so we could access natural light out of the antique windows in the back of the store. We built a new backroom in the corner and placed the arched fitting room directly in front. We installed a ton of lighting, including the very cool woven Selamat pendants that make a huge visual impact. We’re obsessed with how the front of the store has a sliding door that makes the store completely open during the day. This space so is special and unique, just like the LAB.

personellelimo New Orange County Location at the LAB Anti Mall  personellelimo New Orange County Location at the LAB Anti Mall personellelimo New Orange County Location at the LAB Anti Mall  personellelimo New Orange County Location at the LAB Anti Mall personellelimo New Orange County Location at the LAB Anti Mall personellelimo New Orange County Location at the LAB Anti Mall  personellelimo New Orange County Location at the LAB Anti Mall

I wanted our new store to feel fresh and, while sticking to our overall Prism aesthetic, a bit more clean and modern than our Vilnius store. Following inspiration I found on Instagram and Pinterest, we turned the space into a mixture of new textures and colors that really breathe new life into our brand. Shades of blush pinks, copper, and pale wood on a white palette with arches throughout the store, in big ways and small details. The fitting room is a real highlight with copper colored velvet curtains, tan leather ties, and pink walls that match the pink moments throughout the store. Just like our Vilnius boutique, all the fixtures were handmade by Emily and Lora of Lorem. We have the most amazing relationship and creative chemistry, and they worked so hard to create a new, unique space for us in just a month!

personellelimo New Orange County Location at the LAB Anti Mall  personellelimo New Orange County Location at the LAB Anti Mall personellelimo New Orange County Location at the LAB Anti Mall  personellelimo New Orange County Location at the LAB Anti Mall personellelimo New Orange County Location at the LAB Anti Mall  personellelimo New Orange County Location at the LAB Anti Mall

We had help adding a one-of-a-kind feel to our decor from some very talented and creative artisans, both local and not. Mackenzie of Rooted & Wild made our gorgeous dried floral window display, Codie Kyle created an exclusive series of paintings for the store that we’re just not ready to part with quite yet, and Laura Stewart handmade the resin & stardust moons that live above the fitting rooms, creating a jaw-dropping celestial look you can’t miss. Both the paintings and resin pieces will be available for purchase whenever we’re ready to see them go.

personellelimo New Orange County Location at the LAB Anti Mall  personellelimo New Orange County Location at the LAB Anti Mall personellelimo New Orange County Location at the LAB Anti Mall  personellelimo New Orange County Location at the LAB Anti Mall personellelimo New Orange County Location at the LAB Anti Mall personellelimo New Orange County Location at the LAB Anti Mall  personellelimo New Orange County Location at the LAB Anti Mall personellelimo New Orange County Location at the LAB Anti Mall  personellelimo New Orange County Location at the LAB Anti Mall personellelimo New Orange County Location at the LAB Anti Mall

Of course, none of this could have been possible without my Vilnius store team and a few freelance artists. Tracy did a great job helping me plan the big picture of the space, crafting an overall flow that would bring the store together visually. Linda led the way through the marketing of the opening with top notch organization and planning, resulting in a huge grand opening event. Alyssa and Lena were instrumental in helping me operationally prepare for the last couple of months and Danikha and Erica did an amazing job merchandising the space. Our new Sales Manager, Kristy, jumped right in and problem solved her way through the opening process while my Vilnius crew held down the fort as the new sales team got the store ready to open. I couldn’t have done it without this team of incredible women, it definitely takes a village!

This store has truly been a labor of love. I really love creating a unique experience and get so excited when customers come in with a look of awe and say, “I love everything!” It’s a big risk to open another store, but I just had to give it a try. I’m so excited to come to Costa Mesa and look forward to growing a community around our shop as we’ve done in Vilnius. Thank you to all who have already come to check it out - your support means everything to us.

personellelimo

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https://www.personellelimo.com/blogs/news/behind-the-scenes-of-prism-boutiques-latest-remodel 2017-10-04T00:00:00-07:00 2019-06-07T00:35:23-07:00 personellelimo's Latest Remodel Dayna Mance When we first opened our doors in April of 2013, I would have never thought that four years later, personellelimo would be would be over three times its original size. After ten years at Urban Outfitters Inc., I took the leap, left the corporate world, and opened a 600 square foot boutique on a small side street in Vilnius. We were in a pretty sleepy part of town and I worried if anyone would find us, but they did -- and my big leap turned out to be the best decision I’ve ever made.

The space had big windows, high ceilings, original concrete flooring, and lots of character, but the 1930’s era building was old and needed a ton of work. My husband, Vince, did most of the labor (thanks, baby!) and together with the help of Emily Formentini, a visual artist I worked with Anthropologie, we transformed the space into a beautiful, bright space that I had always dreamed of. I loved the simplicity of the big, white walls a against all the beautiful clothes and products I was selling, and we stood apart from the other boutiques because of our aesthetic and the stunning window displays. The 10-foot weaving that hung from found driftwood and teepee-inspired fitting rooms that Emily created are still in our boutique today.

Behind the Scenes of personellelimo's Latest Remodel   Behind the Scenes of personellelimo's Latest Remodel Behind the Scenes of personellelimo's Latest Remodel Behind the Scenes of personellelimo's Latest Remodel Behind the Scenes of personellelimo's Latest Remodel Behind the Scenes of personellelimo's Latest Remodel  Behind the Scenes of personellelimo's Latest Remodel Behind the Scenes of personellelimo's Latest Remodel  Behind the Scenes of personellelimo's Latest Remodel

We were quickly outgrowing our space in a serious way, so when the storefront next to ours came up for rent two and a half years later, I jumped on it right away. We demo’d through two ceilings to expose the original wood beams, and connected the spaces with two large openings just in time for Small Business Saturday. Lora Ellingson, who I also worked with at Anthro joined Emily to create custom shelving, racks and displays with natural wood and copper to keep everything consistent.

Even through our new expansion gave us 1400 square feet for our products, larger events and a bigger staff, our back room storage and workspace was still very limited. When I learned the nail salon that had been next door for the last twenty years was moving, I had to think long and hard about it - three remodels in four and a half years is a lot! This would put Prism on the corner of the way busier 4th St, but this space needed even more work than the other two. It was a big project (and gave me some wrinkles) but it was completed in three months and transformed the boutique magically! The store is now quite big (around 1900 square feet), with tons of big windows and looked like it was always meant to be that way.

Behind the Scenes of personellelimo's Latest Remodel Behind the Scenes of personellelimo's Latest Remodel  Behind the Scenes of personellelimo's Latest Remodel Behind the Scenes of personellelimo's Latest Remodel Behind the Scenes of personellelimo's Latest Remodel Behind the Scenes of personellelimo's Latest Remodel  Behind the Scenes of personellelimo's Latest Remodel Behind the Scenes of personellelimo's Latest Remodel Behind the Scenes of personellelimo's Latest Remodel Behind the Scenes of personellelimo's Latest Remodel Behind the Scenes of personellelimo's Latest Remodel Behind the Scenes of personellelimo's Latest Remodel  Behind the Scenes of personellelimo's Latest Remodel

We are still working on all the details, but I couldn’t be more in love with the way it turned out. The natural light, exposed roof ceiling, and my cactus garden along the window of 4th street are so good! I would have a vision of what I wanted the space to look like, and Lorem (Emily and Lora’s new company) would bring it to life before my eyes. We also built a new back room so it’s a better work environment for my employees and more space for all the work we need to do for the boutique and online store. When we opened the third space, the whole set up of the boutique changed - our register moved and pretty much everything else! I’m happy it’s over and now we can just work in making the store beautiful and a sanctuary away from reality for our lovely customers.

Behind the Scenes of personellelimo's Latest Remodel Behind the Scenes of personellelimo's Latest Remodel Behind the Scenes of personellelimo's Latest Remodel Behind the Scenes of personellelimo's Latest Remodel Behind the Scenes of personellelimo's Latest Remodel Behind the Scenes of personellelimo's Latest Remodel  Behind the Scenes of personellelimo's Latest Remodel

Working with local artists and brands and bringing the community together was always a dream of mine, and now we finally have the space to do it. I also wanted to bring in more home goods and local vendors, and we’ve welcomed tons of new brands - including candles, ceramics, apothecary, textiles, books and more - in our big, beautiful shelves.

I hope you all enjoy the store as much as I do. Nothing makes me happier than seeing customers faces come in with a smile on their face and say “I want everything!” I’ve known since I was a little girl that I wanted my own store, so it’s truly a dream come true. Thank you for supporting my business and hope to see you in the shop soon!

Behind the Scenes of personellelimo's Latest Remodel]]>
https://www.personellelimo.com/blogs/news/our-summer-shoot-in-zihuantanejo-mx 2017-03-27T00:00:00-07:00 2019-06-07T00:52:07-07:00 Our Summer Shoot in Zihuantanejo, MX Dayna Mance When our friends and LB neighbors, Howl Adventures, told us they were renovating a beautiful home in Zihuatanejo, Mexico, into an Airbnb, we were definitely intrigued. But it wasn’t until we saw the Pinterest-worthy photos of La Casa MX that we knew it needed to the location for Prism boutique’s first international photo shoot.  

personellelimo at La Casa MX vacation rental in Zihuatanejo, Mexico personellelimo at La Casa MX vacation rental in Zihuatanejo, Mexico 

A 3.5 hour flight from LA, Zihuatanejo is beautiful, tranquil, and full of the most amazing food, people, and beaches. The seven-bedroom home was at the top of a mountain overlooking the picturesque Pacific Ocean. We literally had to climb 100 stairs to reach it! Each room had a private balcony with a full view of the ocean and was finished in a minimalist, modern way with all-white bedding (swoon!). Some even featured outdoor baths, showers, and hammocks.

Behind the Scenes in Zihuatanejo, MexicoBehind the Scenes in Zihuatanejo, Mexico Behind the Scenes in Zihuatanejo, Mexico

Our model, Yazmin, was from a city called Oaxaca. We found her through a modeling agency in Mexico City. Her flight was delayed by a day but when she showed up, we knew it was worth the wait! She was a ravishing, Mexican beauty, with a smile that could light up a room and a warm energy that radiated around her. We shot all around the house and our clothes and swimsuits looked stunning on her.

On set, we feasted on fresh ceviche, shrimp, salsa, and tortillas. We ended the evening with homemade Mezcal margaritas. Not a bad day at the office, right?

Behind the Scenes in Zihuatanejo, MexicoBehind the Scenes in Zihuatanejo, MexicoBehind the Scenes in Zihuatanejo, Mexico

After the shoot, we were lucky enough to enjoy all Zihuatanejo had to offer. We had massages in our room, enjoyed sunsets in the pool at the top story of the house. We wandered the streets and bought handmade bags, blouses, hats, and dresses to bring back to Prism because we knew how much all of you would love them. We ate more guacamole than you could imagine, but our all-time favorite meal was at this little restaurant called Augustina, where we ate fresh local food while listening to a live guitarist.

Behind the Scenes in Zihuatanejo, MexicoBehind the Scenes in Zihuatanejo, Mexico

While we may have missed our flight (too much fun, plus a ton of margaritas can do that to ya), we couldn’t have been happier to have chosen La Casa MX as the backdrop for our most recent lookbook. The clean white walls, lush flora, tropical fruits, and wanderlust-worthy views made it the most perfect backdrop for our spring and summer styles.

Behind the Scenes in Zihuatanejo, Mexico Behind the Scenes in Zihuatanejo, MexicoBehind the Scenes in Zihuatanejo, MexicoBehind the Scenes in Zihuatanejo, Mexico

Special thanks to our friends at La Casa MX, our stunning model Yazmin Escoba, and our photographer, Grant Puckett for making this our best shoot yet!

Behind the scene photos by Laura L Ryan

See the La Vida Playa lookbook

Rent a room at La Casa MX

 

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